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The benefit is not just for people who are watching on their home sets—on a 4K HDR set. It also really does make a difference in the way the cameras look and for the videos presented to people at home in regular p HD. TVT: What about the difference in color space between the Rec. You must have done extensive testing to make sure the majority of viewers watching in SDR would not be negatively affected by the conversion. Were there issues?

BC: I will definitely say it's an evolution. We're on our fifth evolution of conversion control processing over the last couple years. We're really seeing a true, A-to-A comparison at the end on conversion.

That's the real benefit of what we're doing is that we're protecting the real images we're capturing and the color space that is there for what it would normally be. But we're also protecting anything that's done in SDR to make sure that it comes back exactly the way we designed it or the way our commercial providers and those people have provided their information to us. For us, our goal is to provide 4K. So, our goal is that when we switch over to full 4K production that it is transparent to the home viewer.

What lessons have you learned about working in 4K and HDR? BC: I think that as we look at this, the thing we've learned is that it does matter as much as possible to have true imagers that are capable of doing p HDR HLG capture. That is noticeable. It is especially noticeable as you go from day to night. That's where we're at with the All-Star Game. It's a lot harder to do that if you were mixing in SDR cameras, which is why being as [4K HDR] native a show as you can be, is really important.

The other thing we've learned is that, honestly, it helps some of these ballparks. When you're in places that have older configurations or different lighting changes, the HDR helps it. That bit of dynamic range that you get can really make a park sparkle and pop. Talent Driven Franchises. Watch Parties. Narrative Storytelling. If the season ended today, who would get your vote for the Heisman trophy? Which team has surprised us the most so far? Who do you think will be the MVP of the 2nd half?

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